A note from Carmen MoujaesA stronger spa business starts with your next decision.
Get Carmen’s newsletter for practical ideas on pricing your services, supporting your team and keeping clients coming back.
Running a spa asks a lot of you. These emails bring the business side into focus, with advice you can take back to your treatment menu, your next team meeting or your marketing plan.
CMCarmen MoujaesFounder, Smart Spa Business
30+ years in beauty and wellness
Free spa business newsletterIdeas, guidance and useful resources for spa owners and managers.
For the business behind your spaMake room for better decisions.
Understand your numbers
Look beyond a full appointment book. Explore service costs, pricing, capacity and the questions to ask when reviewing your results.
Build lasting client relationships
Find ideas for attracting the right clients, improving the guest experience and making your next booking easier to earn.
Support the people around you
Bring clearer expectations to hiring, training and day-to-day management, so your team knows what good work looks like.
Meet your author
Experience from the treatment room to the business.
Carmen’s career began in beauty therapy and grew to include product development, international training, and founding and managing spas and beauty clinics. She created Smart Spa Business to share the lessons she learned along the way.
Her newsletter brings that experience to the everyday questions spa owners and managers face: what to charge, how to support a team and where to focus next.
Read Carmen’s story ↗
