Are you starting a luxury beauty business? If so, you’re probably looking for some upscale spa ideas to set your spa aside from all of your competitors.
Customers are always looking for great ways to enhance their beauty routine, relax and unwind and so your spa has to provide all of these options for them while also standing out from the crowd!
As a spa owner, all you want your customers to feel is complete relaxation.
In order to achieve this, you need to create the aesthetics, the atmosphere and the customer service which means that none of your clients have to lift a finger.
Read on to find out how you can upscale your spa to allow your customers this experience!
What Is A Luxury Beauty Business?
A luxury beauty business is a wide term that is quite difficult to define. You may think of chandeliers and champagne when you’re thinking of a luxury beauty business, but this is not always the case.
Luxury spas simply prioritize comfort and relaxation to the maximum level.
There are many things that make your salon luxurious, and they can range from being very subtle to very out there.
You are looking for ways to successfully promote your business and take it up a level.
Depending on the way you currently run your salon, you may not need to take many steps to upscale your spa from an average experience to a luxury one.
This could really help to boost your business and give you an edge over your competitors.
So, before we go into the steps you can take to make your spa luxurious, let’s have a quick look at what the aspects are that make the spa luxurious.
Aspects Of A Spa That Make It Luxury
Before we go into the ways that you can transform your spa into a luxury experience, let’s have a look at the aspects of a spa that give it that ‘luxury’ title.
It is very important that your spa looks the part. Whether you choose to have a certain themed spa, or you simply want it to look appealing and luxurious, you will have to give your spa a little bit of a spruce.
The first thing people expect to be greeted with when they enter a luxury spa is an appealing and approachable reception area and a great interior.
You must make sure the salon is easy to enter and feels like somewhere you want to go to unwind and relax.
Comfortable seating is very important, as your clientele needs to experience comfort and luxury from the very start.
Excellent Customer Services
Luxury salons are always on it with their customer service. Any queries or questions must be answered immediately and any complaints must be taken very seriously.
You must really make sure that you’re going above and beyond for your clients if you want them to feel like they’ve had a luxury experience.
You need to make sure that you make your customer service experience clear from the get-go so that the clients really know that they are getting the full experience.
This may seem obvious, but top-of-the-range services are essential to giving your clientele a luxury experience. Make sure that any massage, facial, or mani-pedi is completely top of the game.
Making the customer feel as if the treatments that they are receiving at your spa are really hard to find elsewhere, will make your customer feel very special for attending your spa.
Making sure your spa feels in demand is really important to impress your clients.
Stocking exclusive and luxury products that you can sell to your clients is also a big part of a luxury spa experience.
Your clients are pampered with luxurious products, and then they are able to purchase them for home use. This is a big part of your spas profit so you really kill two birds with one stone with this one.
Having an easy experience is essential for a luxury spa. Make sure that they are looked after and pampered from the second they arrive, until the second they leave.
You should even ensure that the booking process is streamlined and easy and that they can choose which stylist they get.
Having a glass of champagne on arrival is a simple way to make your clients feel as if they are being completely pampered. They won’t be able to stay away!
10 Upscale Ideas For Your Spa
You now have an all-rounded understanding of what sets a luxury spa aside from the regular run-of-the-mill spas.
So, if you’re hoping to upscale your spa to a luxury experience, below are some ideas on how you might do this.
While some of these options are quite easy and will be able to be implemented very quickly, some of them are more difficult and will take some time and investment.
If you can really see a market for turning your spa into a luxury spa, then investing time and money is totally worth it!
Read on to find out how you can do this:
Invest In Technology And The Latest Products
Luxury spas often stand out from the crowd because of their brand-new technology and the latest, most fashionable equipment.
For instance, if you are providing facials, staying on top of the trends is essential. There are many new dermabrasion technologies in use that may be worth looking into.
As well as this, the technology that you are investing in must fit in with the aesthetics of the spa.
It must be aesthetically pleasing, and very comfortable to use and it must fit in with the decor of the spa.
If you have some equipment that is exclusive to your spa – or not many of the spas stock it yet – then this is a great way to pull clients from competitor spas.
High-end clients really do want the best of the best, and this is one way that you can provide this for them.
Create A Great Customer Service Experience
Ensuring you have a fantastic customer service experience is essential to running a luxury spa. This should be one of the first things you do when you start to upscale your spa.
You need to make sure that from start to finish, all of the customers’ needs are taken care of. They should feel as if they could get anything they desire at the drop of a hat.
Any complaints should be taken very seriously and should be taken care of immediately. You need to make sure that from the first interaction with a customer, they feel like they are being put first.
Never Rush Your Clients
If you are providing a luxury experience, they should be able to spend as long as they want to in the jacuzzi.
Make sure that your clients never feel as if they are being rushed. Attending a spa is supposed to be a way to slow down in the fast-paced world we live in, and so clients really don’t want to feel rushed off their feet at their spa as well.
A Spa visit is all about self-indulging and relaxing, so make sure your customers feel like they are able to enjoy this side of it.
Add Luxury Experiences And Options
For every treatment you have available now, add a luxury version of this. Perhaps these luxury treatments contain different products, or perhaps they have an extra indulgent treatment.
You could offer a longer massage, or simply put a different spin on an existing treatment.
This is a great way to make your spa seem as if it is more luxurious than others, as it offers different and more relaxing treatments, as well as more on-trend treatments.
You might even include optional services such as an ironing/steaming service for their clothing, or shoe polish. These are small gestures that emphasize the extra mile you are willing to go, in order to enhance your customer’s experience.
Hire Staff With Luxury Experience
Following on from the previous point, it is important to hire staff who have experience with providing these luxury treatments and the top-of-the-range customer service.
The people who are serving the clientele are the ones who truly have the most control over the experience of attending the spa.
The way you treat your guests is the majority of the experience, and so you should ensure you have stylists in the salon, or massage therapists in the spa who have experience in high-end atmospheres and dealing with luxury clients.
Choose A Style
The aesthetics of the spa matter, and choosing your design is a very important part of creating an appealing environment.
The general feeling of the spa when you enter is a very important part of how your clients will feel when they enter.
Choose an aesthetic that screams luxury, and stick to it. Often, luxury spas choose to go for a minimalist design, with comfortable seating and some high-end finishes.
For example, adding a stand-out piece of furniture screams luxury to me or an appealing piece of art.
Whether you are looking to completely renovate your spa, or you simply want to make a few changes to push it up to the ‘high-end’ point, choosing a style is a great way to make your spa feel much more luxurious.
Keep It Spotless!
This one may sound obvious, but you must keep your spa completely spotless. High-end clientele will leave in a heartbeat if they don’t feel like the spa is clean enough – and rightly so!
We’re not talking about clean, we’re talking about sparkling, would-eat-off-the-floor, clean.
You need to ensure that you have a cleaning team on at all times, clearing up any mess that comes about during the day at the spa.
Invest In Products
Selling products is a big part of the spa experience. Clients want to have their facials and be able to purchase the products that were used if they so please.
Make sure that the products that you are using, as well as the ones that you have available to sell, are products that your clients will love and want to invest in.
Usually, these products cost a lot of money and so the clients have to feel as if they are worth it.
Having a photo booth available at your spa is a great idea for many reasons.
It benefits the clients as they can have some fun taking pictures in the booth, and they can take memories home with them from the luxury experience.
It also benefits you, as you can use these photos and this booth to help you with marketing your spa.
Marketing is a very important way to upscale your spa, and having something individual like this can really help to boost interest.
Other Marketing Strategies
Marketing your spa as an upscale, luxury spa is very important for your business. You need to make sure that everyone knows what you are offering and what kind of company you are in.
When it comes to marketing, it could be a great idea to make yourself stand out from the crowd.
You could make yourself an eco-friendly spa, or you could market yourself as a spa that doesn’t use any products that are tested on animals.
Giving yourself an edge like this will make your clients more interested and inclined to choose you over your competitors.
It will also allow you to have a marketing edge. For instance, when you are creating your adverts, videos or Instagram posts, mentioning these aspects of your business will really set you aside from others!
So, now you have all the information you need in order to upscale your spa to a luxury business. All of these things listed will allow you to set your spa above and beyond your competitors.
Customers are always looking for a spa that fits their every need, and if you are able to create this for them, then these clients will continue to return to your spa.
Follow these guidelines, and you can guarantee a successful luxury experience for your clientele.